Brazilian beauty e-commerce for women who enjoy taking care of themselves. We designed the identity for its launch collection, Essência Carmim, a name that carries the deep red of its main ingredient into every box.
Essência Carmim2024, Cosmetics
Doom Studio
Design that speaks with aesthetics,stands for individuality, and refusesand refuses to be ignored.
PROJECTS
Life-B is a Brazilian clothing label built around what pulses on the other side of life. We designed the visual identity, the logo, the typography, the color palette, the renders, the product staging, for its launch capsule collection.
Capsule Collection2023, Fashion
BLK Studio is a Brazilian architecture studio that carries Black ancestral roots. We designed the visual identity around it, from the typographic logo to the company's website.
Visual Identity2026, Architecture
Target Midia is a Brazilian marketing agency born from a simple premise, businesses need to aim at the right customers. We designed the visual identity around that idea.
Visual Identity2022, Marketing
ABOUT ME
Design with a point of view, a spine, and nothing to apologize for.
I'm Arthur Duarte, a designer based in Belo Horizonte, Brazil. Six years spent making ideas that resonate with people. Not users. Not followers. People. Like you and me. I work across visual identity, motion, and 3D, from the first sketch to the final frame.
SKILLS &
SERVICES
[01]Visual Identity
The project also includes a complete brand book with practical guidelines showing how the identity should and should not be used. The goal is to leave you with a brand that looks distinctive, feels cohesive, and is easy to use as the business continues to grow.
SEE MORE[02]AI Creative
AI handles the first pass and hand retouching does the rest, refined until it holds: product shots, recoloring, and 4K upscaling. The goal is to leave you with visuals that look shot on a full set, cost a fraction of one, and scale to every variation you need.
SEE MORE[03]Creative Direction
A written brief and a clear visual direction set the frame, then carry through every deliverable, from concept to final asset. The goal is to leave you with work that stays on-brand at every stage, moves faster because the calls come upfront, and reads as one.
SEE MORE[04]UI/UX Design
Wireframes come first, then high-fidelity prototypes, built and tested in Figma before a single line of production code is written. The goal is to leave you with an interface that feels intuitive from the first tap, holds across every screen, and is ready to build.
SEE MORE[05]Motion Design
Everything starts at the storyboard: lettering, character rigs, and transitions built frame by frame in Blender, up to final render. The goal is to leave you with animation that earns attention in the first second, carries the brand with it, and works on every cut.
SEE MORE[06]3D Render & Animation
Each render is set up like a shoot, with camera and lighting, material specs, and color management, on a hero shot or a turntable. The goal is to leave you with renders that read as photographed, hold up at full resolution, and show angles no shoot could reach.
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