Segredo da Mulher

Brazilian beauty e-commerce for women who enjoy taking care of themselves. We designed the identity for its launch collection, Essência Carmim, a name that carries the deep red of its main ingredient into every box.

Essência Carmim2024, Cosmetics

A woman wearing a red dress on a beach at sunset, with Segredo da Mulher branding.
Segredo da Mulher brand construction diagram combining a profile outline and an S-shaped symbol.
PP Acma type specimens in cream on a deep red background for Essência Carmim.
A dark red sphere transforms into an Essencia Carmim perfume bottle above a rock surrounded by water.
A moving grid of red Essência Carmim packaging panels, symbols and product information.
Red Essencia Carmim cosmetic containers arranged on a dark rock surrounded by water against a red background.
A hand holds an Essencia Carmim box beside a sphere transforming into a perfume bottle over water.
A moving set of Essência Carmim promotional cards with red cosmetics and a woman holding a product.
A woman holding Essência Carmim packaging beside a red cosmetic bottle on a pink textured surface.

NEXT PROJECT

Life-B

Life-B is a Brazilian clothing label built around what pulses on the other side of life. We designed the visual identity, the logo, the typography, the color palette, the renders, the product staging, for its launch capsule collection.

Capsule Collection2023, Fashion